Pressure Sensitive Beer Label Case Study

Inland Label & Marketing Services prints labels for over 100 customers worldwide, including the North American brewer highlighted in this case study. Because of this customer's familiarity with Inland's quality cut and stack labels, the brewer requested the production of new pressure sensitive beer labels. The pressure sensitive beer labels were designed to enhance the look of one of their latest lager products.

The previous beer label supplier used an expensive foil stamping technique to achieve the silver metallic look the customer felt was necessary to showcase their brand. This technique added cost to the beer label and even then the correct graphics could not be achieved due to registration limitations. Another issue was that the beer label appeared cloudy following the pasteurization process.

Inland's Solution

Inland Label & Marketing Services researched the current issues and found that if foil stamp replacement silver inks were used, this could reduce the cost of foil stamping by up to 30 percent. In addition to cost savings, the foil replacement inks permitted a more metallic silver to be present within the beer labels. Another advantage of using foil stamp replacement inks was that the thin border around the labels could now be printed in metallic silver because of Inland's capability to print sub-surface (on the backside of the label.) Sub-surface printing has many other advantages, one of them being total print encapsulation for added protection against scuffs and abrasion. Inland also suggested using a hot melt adhesive designed to withstand pasteurization, therefore producing pressure sensitive beer labels that delivered the high-quality look the customer wanted for their brand.

Result

Inland's expertise and recommendations reduced this customer's cost by approximately 30 percent. With sub-surface printing, Inland's team of beer label experts delivered accurate graphics with the use of foil stamp replacement inks. Sub-surface printing also protects the beer labels from the harshest of environments while enhancing graphics for added shelf appeal of the customer's brand.

Inland consistently tests new substrates, inks, and coatings in an effort to decrease costs and provide our customers with the best performing beer labels possible.

Contact Inland Label & Marketing Services and make your brand's unique beer labels a reality.